This branding project was developed for a new business called 'The Osteo Centre'. It involved creating a logo and various brand touchpoints, including advertisements, uniforms for the osteopaths, and business cards.
The client wanted a modern and distinctive brand that would stand out from competitors. To achieve this, so to depict the human body, minimalist freeform linework was utilised. Given the brand's medical nature, the design needed to be professional and clean, yet still staying playful through the use of line work and typography. This approach ensured the brand communication aligns with the clients vision while maintaining a unique and engaging visual identity.
